Funnels vs. loops — what's the difference?

Both live under Campaigns, and both are a sequence of content steps — the difference is what they're for.

• A funnel is for turning a stranger into a lead: awareness content → a capture step → nurture → a late-stage step (like a case study or proposal). Built once, runs continuously.
• A loop is for staying in front of people who already know you — a recurring cadence (like a weekly newsletter) that keeps a relationship warm over time, so when they do need your services, you're top of mind.

Use a funnel when the goal is "get a new lead." Use a loop when the goal is "don't go cold on an existing relationship."