Not just "a lead came in" — which post, which funnel step, which persona, and what they told you on the way through. The leads that said no become your next round of persona research.
Every captured contact lands in one place with the funnel step and the content that produced it, plus the persona it matched. Channels that can’t be attributed yet say so instead of being quietly credited to “direct”.
LeadForge pulls pain points from your own content and from the conversations that didn’t convert, then merges them into one editable profile per segment. Those profiles are what every fit check and every draft is measured against.
WhatsApp and form flows ask your qualifying questions up front, so the conversation starts informed.
Repeat visits and multi-channel touches collapse into a single lead with its full path attached.
Export or push leads to your CRM with the attribution intact, on Scale plans.