Product/Content04 / 06

Content

Briefs that arrive grounded. Drafts that sound like you.

Every piece starts with the persona, channel and goal already attached — so the first draft is close, not a blank-page guess. Then it's screened against your voice fingerprint and a banned-phrase list before it reaches you.

BriefAngle, persona, channel and goal attached

DraftWritten against your voice fingerprint

ScreenAI tells and banned phrases stripped out

ApproveYou review; nothing publishes on its own

01 — The brief

Context travels with the work

A brief carries the angle it came from, the persona it’s for, the channel it’s going to and the job it has to do. That context stays attached through drafting, editing and publishing — so nobody has to re-explain the piece to itself halfway through.

Angle, persona, channel and goal on every brief

Sources cited so you can check the claim

One status per piece — no parallel spreadsheets

This week's brief

The ops audit most firms skip until it costs them

PERSONAOps Director, Series A–C

CHANNELLinkedIn

GOALLead magnet signups

SOURCED FROM2 threads + your March post

New ideaDraftedScreenedApprovedPublished

ILLUSTRATIVE SAMPLE

02 — The draft

Screened for the AI tells before you see it

Same brief, two drafts. One reads like every other AI post; the other reads like you.

BEFORE THE SCREENREWRITTEN

In today’s fast-paced business landscape, operational efficiency is more crucial than ever. By leveraging best-in-class solutions, organisations can unlock their full potential. Let’s dive in!

filler openerno specificsbuzzwords

AFTER THE SCREENFIT 0

Most firms skip the ops audit until it costs them a quarter. Here’s the version I run in an afternoon: three questions, one spreadsheet, and the honest answer about where the week actually goes.

direct, no flufffirst-personconcrete numbers

ILLUSTRATIVE SAMPLE

Voice fingerprint

Learned, not configured

Sentence length, vocabulary, how you open and close, the words you never use — pulled from your own archive and editable by hand.

Per channel

Same voice, right length

A LinkedIn post, an email and a WhatsApp message need different shapes. The voice stays constant; the format adapts.

Approval gate

You publish, not the AI

Every draft waits for your review. Edit it and re-run the fit check in one click.

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