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Writing copy for a funnel step

Every step type except LinkedIn posts (which already has its own generator — see Turning an idea into a draft) can have LeadForge write a first draft of its actual copy — click Generate content on the step's own page.

LeadForge writes a headline, subheadline, body, and call to action for most step types (a subject + body for an email step; an opening message, qualifying questions, and a routing note for a WhatsApp step), grounded in the same context a draft gets: the funnel's target persona and their pain points, your org's brand rules and tone, what your connected content sources reveal about how you actually write, and the funnel's own goal. Review and edit any field before saving — nothing is written to the step until you click Save to step.

Every generated draft is automatically checked against persona fit — a score and one-line reason showing below the fields. Edited something afterward? Use Re-check fit to keep the score honest instead of trusting a stale one.

Already have content saved? The button becomes Regenerate content — running it again replaces what's there, so make sure you're happy losing the current version first.

Stop reading about it. Point LeadForge at your sources.

Connect three sources and your last ten posts — you’ll see the angles and a draft in your own voice inside the trial.

Start 14-day trialSee how ideation works