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Glossary

Persona fit

A score (plus a one-line reason) for how well generated content actually speaks to the persona it targets — checked automatically right after generation, not just something you find out after the fact. Applies to both a draft's selected variation (see Checking a draft's fit with its persona) and a funnel step's generated copy (see Writing copy for a funnel step). Unlike lead-level persona accuracy, which you only find out after a lead comes in, this checks before anything goes live — and you can always Re-check fit if you've edited the content since it was last scored.

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