Under Settings → Audience segments, each persona can show a row of suggested pain points — candidates LeadForge has picked up either from your connected content sources or from leads you've marked as a persona mismatch. Click + to add one to that persona's real pain points (used in ideation and drafts), or × to dismiss it.
Nothing is ever added automatically — you always approve a suggestion before it counts.
The mismatch source comes from a lead's own detail page: when you set Attributed persona → Doesn't match, an optional one-line reason field appears. Filling it in feeds straight into that persona's suggestions here, so a mismatch stops being a dead end and starts sharpening future ideas.
Connect three sources and your last ten posts — you’ll see the angles and a draft in your own voice inside the trial.