LeadForge
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Leads

What do the lead statuses mean?

Leads move through four stages, shown as a status pill on the Leads page:

  • New — just captured, not yet worked.
  • Nurturing — you're actively following up.
  • Qualified — a real prospect worth pursuing further.
  • Synced — pushed out to wherever you track deals downstream (e.g. your CRM).

Update a lead's status from its detail page as it moves through your process.

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