What does each funnel step do?

A funnel is a small ordered list of steps, each with a category:

• Awareness — content meant to be seen broadly (a LinkedIn post, a blog article).
• Capture — where a reader turns into a lead, usually a landing page with a form.
• Follow-up — nurtures a captured lead (email sequence, WhatsApp — note WhatsApp engagement isn't tracked yet).
• Late-stage — closes the gap to a sales conversation, like a linked case study or a proposal.

Click into any step to see its own performance — a High/Medium/Low rating plus whatever real numbers exist for that step (opens, clicks, leads attributed).

Lead magnet, landing page, and email sequence steps can also have LeadForge write their first draft of copy for you.